TELLAVISION

TELLAVISION is what we do. A fashion label born from forgotten dreams, longing to tell a vision of the world we create. Founded in 2023 and based between Jakarta and Amsterdam, we design wearable pieces that exist in the space between fantasy and everyday reality.
Every piece is designed and carefully made in Indonesia by hands we know personally. We work side by side, sharing conversations, trust, and process, growing together through the work we do.

At our core, we celebrate the art of being oneself. Authenticity and the courage to be seen, both in light and in shadow— is rooted in our philosophy. We strive to create pieces that feel slightly foreign and otherworldly, while remaining deeply personal. TELLAVISION is led and run by everyday dreamers from different backgrounds, joined as one — shaped by care, collaboration, and a shared vision.

Our Journey

We were first known for our signature Star Bag, inspired by the idea of a shooting star — a moment where wishing feels possible. Carrying the Star Bag is our way of holding onto that feeling, a reminder that you don’t have to wait for the sky to give permission for your dreams to come true.

What began as a passion project between four friends quickly became something more than we expected. On October 27th, 2023, we held our first official launch on a Halloween night — costumes, music, and imagination filling the space. The Star Bag was introduced as something dreamy, playful, and personal.

That same night, we hosted a listening party for TELLAVISION’s Theme (In My Head). The track was later discovered by an Amsterdam-based DJ, which led to our first international pop-up in Amsterdam just months after.

After music came our first short film — a space where fashion, writing, sound, and cinematography meet. We believe the art of being oneself flows through many forms, and we choose to let those forms remain open-ended, guided by curiosity and the universe itself. Much of the magic lives behind the scenes — in how we attract like-minded people and create freely together.

This world exists because of friendship : showing up for one another, creating to delight your inner child, and allowing TELLAVISION to carry what we feel into the world in hopes of touching others along the way.